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Friendship Beats Bullies Every Time

64-Bit Bully

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Billy Gilman: One Voice

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McGruff's Bully Prevention Hotline

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Bully Prevention

Bullying is a widespread problem for our nation's youth - bullying and teasing are cited as the top school troubles of students ages 8-15.

The National Crime Prevention Council's Bullying Prevention Initiative is designed to counteract bullying at a young age. The television advertisement features McGruff encouraging kids to intervene in a bullying incident. Trading cards carry the message that victims of bullying can act when confronted by a bully, and that kids who witness bullying can have a big impact by intervening and by befriending the victim. 

Watch Friendship Beats Bullies Every Time!

25 second version, low bandwidth, 650 KB - Flash format requires Flash 6 plug-in from Macromedia.

25 second version, high bandwidth, 3.25 MB - Flash format requires Flash 6 plug-in from Macromedia.

30 second version, low bandwidth, 775 KB - Flash format requires Flash 6 plug-in from Macromedia.)

30 second version, high bandwidth, 4 MB - Flash format requires Flash 6 plug-in from Macromedia.)

Friendship Beats Bullies Every Time Trading Cards
Bully Hotline