McGruff's 25th Anniversary
McGruff the Crime Dog� is marking his 25th anniversary with three new radio spots featuring easy tips for neighborhood safety. Joy Behar, currently a co-host of ABC's The View, interviews McGruff in the ads. McGruff and Behar suggest ways to "Take a Bite out of Crime�" at home and in the neighborhood.
In one spot McGruff suggests inviting a neighbor for bundt cake and talk about neighborhood issues. In the other two spots, McGruff talks taking garden shears to shrubs and other overgrown areas where would-be criminals could hide, and how neighborly chat can reduce crime in the neighborhood.
The PSAs were created pro bono by volunteer ad agency Saatchi & Saatchi, which in 2003 was named Agency of the Year by Ad Week and Ad Age and is responsible for creating McGruff.
"Garden Shears" (1.6 MB, flash format audio)
"Coffee Cake" (1.7 MB, flash format audio)
"Hello" (1.7 MB, flash format audio)