McGruff the Crime Dog® and the National Citizens' Crime Prevention Campaign
The Campaign was the first public education program on crime prevention in the country. It is designed to stimulate community involvement, generate confidence in comprehensive crime prevention activities, and provide a national focus and resource for crime prevention programs across the country.
When the Campaign was formally launched in 1979, most Americans viewed crime as inevitable and its prevention as the job of the police. Today, more than three out of four Americans believe that they can personally take actions to reduce crime and that their neighborhoods and communities can act to prevent crime. A major force behind this shift to a more positive attitude is the National Citizens' Crime Prevention Campaign.
The Campaign is symbolized by McGruff the Crime Dog®, and his "Take A Bite Out Of Crime®" slogan. Since 1980, McGruff® has been educating and advising Americans through public service advertising, brochures, posters, booklets, educational videos, and personal appearances. In 1993, the ads introduced McGruff's young nephew Scruff® and the "Unete a la lucha contra el crimen®" Campaign for Spanish-speaking populations.
Making prevention a priority through the National Citizens' Crime Prevention Campaign is a collective effort. This alliance of national, state, and federal organizations works with businesses, civic groups, individuals, and law enforcement to generate crime prevention awareness and action throughout the country through a variety of mechanisms.
The national public service education initiative, a major element of the campaign, is produced by The Advertising Council, Inc., and sponsored by the Crime Prevention Coalition of America and the U.S. Department of Justice. The campaign receives substantial funding from the Bureau of Justice Assistance and the Office of Juvenile Justice and Delinquency Prevention, components of the Office of Justice Programs, U.S. Department of Justice. The National Crime Prevention Council is the day-to-day manager of the campaign. The campaign also includes publications, training, technical assistance, and program development.
For information about the Campaign, specific public service announcements, publications, or this site, please use the form on this site or write to:
The National Citizens' Crime Prevention Campaign
National Crime Prevention Council
1000 Connecticut Avenue, NW, 13th Floor
Washington, DC 20036