The Utah Council on Preventing Crime does a great deal of media outreach, including twice-yearly visits to the TV and radio stations. They place the "Invest in Youth" related newspaper mat features in their local papers and Family Matters magazine provides pro bono space at least twice a year for either a print ad or newspaper mat feature. The biggest benefit of the PSAs for Utah is that using the national ads allows them a foot in the door with local media. For example, a visit to WB-30 TV to promote our campaign messages resulted in such strong support that the Utah State Legislature honored the station for its commitment to community service. The station loved the PSA materials so much that it agreed to launch a local campaign with the Utah Council on Preventing Crime called "Let's Talk Utah", that talks with kids and teens about serious issues like drugs, guns, and violence.
Tibby Milne of the Utah Council for Crime Prevention has succeeded in her outreach to Utah theaters that will show teen movie slides from the "Invest in Youth" campaign, and place the teen response piece in theater lobbies.