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The Success of the National Citizen's Crime Prevention Campaign

Campaign Outreach/Advocacy:

Local advocacy by more than 30 state members in the Crime Prevention Coalition of America. Activities include:

  • Local tagging of the PSAs.
  • Contacting the PSA Directors through phone calls, letter writing, and personal visits.
  • Explaining local crime prevention needs and how the PSAs and our crime prevention programs address those needs.
  • Using the PSAs in town hall meetings, PTA meetings, and local community programming to convince the community that everyone has a stake in preventing crime.

Through our network of more than 4,000 Coalition members, local communities learn first hand about the crime prevention issues highlighted in the PSAs. Read some examples from the menu on the left of how members made the PSAs work for them.

Timeliness

NCPC selects issues that are of great concern to the American public.

  • When research surfaced about the victimization of teens and the need for adult involvement in the lives of youth, NCPC teamed with BJA and OJJDP to start the "Investing in Youth for a Safer Future" media campaign. The combined teen and adult market advertising received more than $50 million in donated media time and space, almost twice the average of an entire Ad Council sponsor campaign ($30 million per year).
  • The Campaign was one of the first to launch a full-scale public service advertising effort following September 11th terrorist attacks, releasing several TV spots and a print PSA.
  • Long before bullying had become a national focus, the National Citizens Crime Prevention Campaign had produced a PSA and response piece helping kids understand how to handle bullies.

Award-Winning

  • Presented with the first FrameWorks Communications Award for excellence, for the "What Do You Want To Be Labeled As?" print campaign. The FrameWorks Communications Awards were created to recognize those communications campaigns nationwide that do the best job of advancing public understanding of social problems and galvanizing public support to address them.
  • Selected as the 2002 Mercury Awards Silver Award recipient in three separate categories for the "Investing in Youth for a Safer Future" campaign. The "Boy Band" TV spot, the "What Do You Want To Be Labeled As?" print component, and the entire "Invest in Youth"campaign were recognized for their outstanding ability to communicate through advertising about a social issue.
  • A Mercury Award for best public service announcement for the "Quiet Time" spot in 2000.
  • Second place in the national non?profit category of the 2000 Community Action Network Service Awards for the "Investing in Youth for a Safer Future" campaign.
  • Honored by the National Broadcast Association for Community Affairs with the 1999 NBACA Community Service Award for Total Campaign in the Partner Category for the "Investing in Youth for a Safer Future" Adult TV and Radio Advertising.
  • Rewarded the Addy "Citation of Excellence" and a finalist award from the New York Advertising Festival for the "Where Have All the Children Gone" PSA in 1997.
  • Presented with the Mobius Award for the "Where Have All the Children Gone" PSA in 1998.
  • Awarded the 1998 NBACA Community Service Award for Total Campaign in the Partner Category for the "Investing in Youth for a Safer Future" Teen Radio Advertising.
  • Selected as the 1998 NBACA Community Service Award in the Partner TV PSA Category for "Where Have All the Children Gone".
  • Chosen as the 1997 NBACA Community Service Award for the NBACA Partner in Public Service Award for More Adventures With Scruff.