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Investing in Youth for a Safer Future: Boy Band

about the psa :: storyboard :: video :: the band

Boy Band

boy band video (requires flash plug-in)boy band -- The "Boy Band" spot spoofs the popular music documentary shows highlighting a "boy band", much like N'Sync or the Backstreet Boys. It starts with an interview of the band talking about their involvement with tutoring to young children. What ensues are the members of the band tutoring the only way they know how - through song and dance routines. Children look on in confusion as the band sings to them about math and science.

Finally, the message of the advertisement is revealed, teens are encouraged to become role models in their own communities through involvement in crime prevention activities like tutoring, mentoring, and volunteering. To get more information, contact 800-722-TEENS or check out the response book online. What Do You Want to be Labeled As? provides information on web sites and resources teens can use to get involved.

other components of the teen campaign:

radio clips

free publication: what do you want to be labeled as?

poster/out-of-home (tutor)
got wallpaper? posters

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The National Citizens' Crime Prevention Campaign is managed by the National Crime Prevention Council in partnership with the Crime Prevention Coalition of America, US Department of Justice, and the Ad Council.

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