Public service announcements (PSAs) are educational
messages designed to focus public attention on such
serious issues as crime prevention. The National Citizens'
Crime Prevention Campaign produces ads for television,
radio, print (newspapers and magazines), out-of-home
(billboards and posters), and the web.
Since 1980, McGruff the Crime Dog® has been the
symbol for a nationwide effort to help Americans learn
how to Take A Bite Out Of Crime® by making both
themselves and their communities safer and better. PSAs
are a visible part of this campaign. They have helped
educate millions of adults and children and have changed
attitudes and behaviors.
Effective Media Partnerships
You too can help forge effective media partnerships
to enlist hundreds of thousands of people in prevention
Advertising Council, Inc., is the nation's premier
public service communications group, marshaling the
talents of awardwinning advertising firms on a
volunteer basis to encourage local action across the
nation on important social issues. For the National
Citizens' Crime Prevention Campaign, Saatchi & Saatchi
Advertising provides help with general market advertising;
Vidal, Reynardus & Moya Advertising produces Spanishlanguage
Bureau of Justice Assistance, U.S. Department of
Justice is the core funder for the National Citizens'
Crime Prevention Campaign and a major partner in the
Office of Juvenile
Justice and Delinquency Prevention, U.S. Department
The Investing in Youth for a Safer Future@ campaign
is funded by the Bureau of Justice Assistance and the
Office of Juvenile Justice and Delinquency Prevention,
Office of Justice Programs, U.S. Department of Justice,
sponsored by the Crime Prevention Coalition of America
in partnership with The Advertising Council and under
the management of the National Crime Prevention Council.
The National Crime Prevention Council manages the day
to day work of the Crime Prevention Coalition of America
and the National Citizens' Crime Prevention Campaign,
including McGruff the Crime Dog, his nephew Scruff,
and the Take A Bite Out Of Crime® slogan.