Frequently Asked Questions
Who are you?
For information about the National Citizens' Crime Prevention Campaign,
see "about NCCPC."
"From TV" radio ad: Why did you use the
name Seth? Some very nice boys are named Seth.
Given the nature of the spot, we had to use someone's name. The
producer of the spot is named Seth so we chose to immortalize him
with a mention in the spot. We in no way discourage people from
dating men named Seth.
"Save Something" radio spot: I think it's
terrible that you have an ad where a girl is screaming because she's
attacked by a bear.
The ad uses exaggerated situations to show teens there are safer
and more positive ways to get involved in their communities. The
intent was to use humor to draw teens to our toll-free number and
website to learn how to get involved in crime prevention.
Guitar Man/Danger Dog tv advertisement: What's this
about biting? Are you saying that dogs are dangerous?
You are referring to our ad "Guitar" that has a man
singing and playing the guitar poorly in front of some kids. In
the TV ad, a guy improvises a song "danger dog" as a humorous
way to interact with the kids. We are not implying that dogs are
dangerous but we do ask, with the help of McGruff the Crime Dog®,
that everyone learn how they can "Take A Bite Out of Crime.®"
"With the help of kids like us" banner:
This banner is offensive. It connects young black men with words
like "drug dealers, gangs, rapists."
Sometimes people only see the first part of this banner ad that
says: "Drug Dealers. Gang Members. Rapists." The message
that follows reads: "Kicked out by kids like us. We're teens
who care. Get involved in crime prevention." Clicking on the
banner leads teens to specific actions, ideas, and resources they
can use to become involved in crime prevention. We have similar
banners and print ads with Caucasians and Hispanics because we know
that crime affects all races and age groups.
How do I order copies of your publications?
Print copies of our free publications can be ordered by calling
1-800-WE-PREVENT. To order other publications, visit our online
or call 1-800-627-2911 inside the United States, 518-843-8161 from
countries outside the USA.
Will McGruff® attend my event?
Many law enforcement organizations around the country have purchased
the costume for outreach programs. Call the crime prevention or
community relations officer at your local law enforcement agency.
Ask if that agency has the McGruff the Crime Dog® costume or
knows of another nearby agency that does. If you can't find one
locally, call Robotronics, the costume producers (801-489-4466),
or the National Crime Prevention Council (202-261-4135).
Can I report a crime to you?
If you have information about a crime, please report it to the
proper authorities (such as your local police department, sheriff,
or state or federal authorities).
Can I link to this site?
We welcome links to this Web site. You don't have to ask before
linking to us. We do reserve the right to remove links from sites
that support activities or principles with which we do not agree.
Can I reproduce material I find on this Web site?
Can I use a picture of McGruff the Crime Dog® on my site?
The copyright for material on this site is held by the National
Crime Prevention Council. Re-use of the materials for non-profit
purposes may be approved, but we will need to know exactly what
you want to use and how you intend to use it. See the copyright
section on our disclaimer page for more information.
McGruff the Crime Dog®, Scruff®, Take a Bite Out of Crime®, and
Unete a la lucha contra el crimen® are registered marks of the National
Crime Prevention Council. Use of these terms, and of images of McGruff
and Scruff, is reserved to NCPC. For more information about our
trademarks, see the trademark section
on our disclaimer page.
To request permission to reprint information from this site, requestion
permission to use trademarked symbols and characters, or to request
additional information, please send e-mail to firstname.lastname@example.org
or write to:
The National Citizens' Crime Prevention Campaign
National Crime Prevention Council
1000 Connecticut Avenue, NW, 13th Floor
Washington, DC 20036